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Hi, I'm Gabi, twin mom, Founder + Formulator.
When my boys came home from the NICU, their eczema was relentless. After three months of beet-red cheeks after every bath and trying countless other brands, I got back in the studio.
I formulated Bright Body Baby beyond fear-based "never lists" and focused on science, nuance, and eczema-prone skin.
I'd already spent 5+ years formulating skin and hair care for grownups. I already knew how the industry cuts corners and claims "gentle" and "clean" without meaning much.
Every ingredient is a nuanced judgment call based on my low risk tolerance + the available science (never "pronounceability").
We follow ECOCERT/COSMOS: international standards for safety, sustainability, and biodegradability.
Your baby's skin is more absorbent and more reactive than yours. That's a reason to be rigorous, but not fear-based.
The personal care industry loves the word "refill."
They love it so much they've used it to describe...buying a new plastic bottle. Groundbreaking.
Here's what we actually mean:
When you refill your products in our aluminum bottles: keep your OG pump + swap it for the cap on your refill, recycle the old bottle curbside.
Aluminum is infinitely recyclable - 75% of all the aluminum ever produced is still in use today (source: the Aluminum Association).
For your products in glass: squeeze a refill pouch into your original jar, save three empties, send them back to us to process via Terracycle.
Neither system is perfect. But both reduce waste.
My path to motherhood was long: 3 years of infertility. 3 losses. 6 IUIs. 2 rounds of IVF. One embryo transfer that split into two. An emergency C-section, preeclampsia, a hemorrhage, a blood transfusion. Two babies who needed resuscitation. Six days before I got to hold them.
I am a mom because every link in the chain held - fertility care, prenatal care, emergency obstetric care, NICU care, postpartum support. If any single one of those had been missing, my story would have ended differently.
Reproductive health care is not a la carte. You cannot protect IVF while dismantling abortion access. The chain works because every link exists.
I've been pro-choice since I was debating classmates in high school. My journey to parenthood made my beliefs all the more visceral and personal.
1% of every Bright Body Baby sale goes toward funding access to reproductive health care.
The beauty industry failed me the same way the baby industry later failed my kids.
Before Bright Body Baby, there was Bright Body - skin and hair care I started formulating from bed during a flare of my chronic illnesses.
The beauty industry is a $600+ billion machine built on telling women they're not enough.
Beauty standards have never been neutral - they've been used to keep women spending, shrinking, and second-guessing instead of organizing, building, and leading.
That's not a conspiracy theory. It's peer-reviewed.
Bright Body is where all of this started. Same ingredient standards. Same refill system. Same refusal to play the game.
