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Dusting is when a brand adds a tiny amount of a buzzy ingredient just to put it on the label, despite the fact that it's doing basically nothing.
It's everywhere in beauty, and it's why so many "natural" products underdeliver. We don't play that. Every ingredient in our formulas is dosed to a functional concentration.
If you've bought a "rose-infused" toner, an "aloe + green tea" cleanser, or a shampoo packed with botanical extracts, you've probably dealt with dusting without knowing it.
The categories where it's most common are:
Product labels disclose what's in a product, but not how much. A brand can put "now with green tea extract!" on the bottle while including green tea at 0.01% - far below the level where it does anything.
Every ingredient has an effective use range.
98% of beauty brands include ingredients below their use range, and it's not just legal, it's considered standard practice.
They're not lying about what's in the bottle. They're hoping you don't catch their white lies about the ingredients they highlight in marketing.
This is why so many customers come to Bright Body after years of trying "clean" or "natural" products that didn't really work. Labels can only tell you so much.
Every ingredient in every product is dosed at an effective level.
We follow the ranges our suppliers publish. If there's an ingredient in the formula, it's doing work.
I didn't even know dusting was a thing until a few years into Bright Body.
I had been formulating at effective concentrations the whole time because I always followed supplier guidance, and I assumed everyone else did, too.
It's not common because it's expensive.
But it's the right thing to do, and it means significantly better results.
