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Hi, I'm Gabi, Founder + Formulator. I live with multiple chronic illnesses, so my immune system is dramatic. That means "clean" is the bare minimum.
Sure, I don't formulate with the usual suspects - every other "clean" brand mentions the same list. What matters is what's beyond the "never" list.
Every ingredient in a Bright Body formula is a nuanced decision based on my low risk tolerance + the available science. I don't play the "pronounceability" game.
I follow ECOCERT: international standards for safety, sustainability, and biodegradability.
I don't even like the word "clean." It implies other products are dirty, and it's fear-mongering-adjacent. We still (begrudgingly) use it because it's the industry shorthand, but we live in the nuance.
The beauty industry loves the word "refill."
They love it so much they've used it to describe...buying a new plastic bottle. Groundbreaking.
Here's what we actually mean:
When you refill your products in our aluminum bottles: keep your OG pump + swap it for the cap on your refill, recycle the old bottle curbside.
Aluminum is infinitely recyclable - 75% of all the aluminum ever produced is still in use today (source: the Aluminum Association).
For your products in glass: squeeze a refill pouch into your original jar, save three empties, send them back to us to process via Terracycle.
Neither system is perfect. But both reduce waste.
The beauty industry is a $600+ billion machine built on telling women they're not enough.
Beauty standards have never been neutral - they've been used to keep women spending, shrinking, and second-guessing instead of organizing, building, and leading.
That's not a conspiracy theory. It's peer-reviewed.
We sell beauty products. We know what that means.
So we put 1% of every sale toward funding access to reproductive health care.
We aren't for everyone. We know.
3 years of infertility. 3 losses. 6 IUIs. 2 rounds of IVF. One traumatic twin birth and a NICU stay.
My boys exist because I had access to reproductive health care...that's political, too.
After all of that, I didn't have the capacity to formulate. I could barely function.
But three months of beet-red cheeks after every bath - and every "clean" baby brand making it worse - meant I couldn't just try another product. I had to get back into my studio.
Most baby products use the word "gentle" the way the rest of the industry uses "clean." It sounds nice. It doesn't mean much.
So I developed Bright Body Baby for skin that deserves better than "gentle."
