When you have a problem and no one else has a great solution, you take matters into your own hands. That’s exactly how Bright Body came to be - our founder was looking for a way to reduce her exposure to toxins since she suffers from multiple chronic illnesses. She started passionately researching “natural” and “organic” products already on the market, but was underwhelmed by what she found. Since there are no regulations on using these terms, the number of problematic ingredients in so-called “natural” and “organic” beauty products is both surprising and unsettling. It's a phenomenon called "greenwashing" and trust us, it's everywhere!
Our founder knew that she wanted products to be very safe, highly effective, and with as many organic ingredients as possible, but she couldn’t find a product line that met her high standards. She even turned to Pinterest and Google for inspiration, but was frustrated by the lack of scientific knowledge about everything from safe product pH to proper preservation. What started as a personal quest evolved into passionately researched and lovingly made products for label-scrutinizers like her.
Bright Body uses organic ingredients as much as possible, and we make all products by hand in small batches in a commercial kitchen just outside of Richmond, VA. Bright Body products are also 100% vegan and are never, ever tested on animals.
All of our ingredients are given the safest possible rating from the Environmental Working Group, an independent toxicology research organization. Furthermore, all Bright Body products are free of parabens, phthalates, petrochemicals, PEGs, synthetic sulfates, silicones, DEAs, ethanol & related alcohols, phenoxyethanol, propylene glycol, synthetic fragrance, and color additives. To learn more about why we exclude these ingredients from our products, check out our No-Go List.
Just because Bright Body is natural does not mean that you have to sacrifice performance. Yes, our products might feel different than what you’re used to, but we promise that your skin and hair will thank you!