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The shorthand version: every ingredient we use meets the strictest safety standards available (EWG’s safest ratings, ECOCERT, Whole Foods standards).
But those stamps are just the baseline. They don’t capture the full nuance of our philosophy—a philosophy that refuses to rely on fearmongering, greenwashing, or false binaries.
Because here’s the truth:
At Bright Body, we take the guesswork (and the greenwash) out of your hands—so you can trust that what you’re putting on your body has been chosen with care, intention, and integrity.
Our list of no-gos includes: parabens, phthalates, petrochemicals, PEGs, silicones, sulfates, DEAs + TEAs, ethanol + related alcohols, propylene glycol, phenoxyethanol, synthetic fragrance, dyes + color additives.
What’s considered “safe” depends on your personal risk tolerance. Mine is shaped by my life: I’m a mom with multiple chronic illnesses and two kids with eczema-prone skin.
For me, the risk of using a questionable ingredient almost never outweighs the benefit.
That’s why Bright Body formulas err on the side of caution. We don’t follow a simplistic “synthetic = bad” or “natural = good” checklist. Instead, we evaluate every ingredient—herbal and synthetic—the same way:
This process is complex because cosmetic science itself is complex. It’s not possible to run decades-long studies isolating the effects of single cosmetic ingredients—especially when the average woman uses 12 products with hundreds of ingredients every day. When research is mixed or inconclusive, we take the cautious route.
And we’re always looking at the bigger picture: your health and the health of our environment.
