January 23, 2025 6 min read

As we age, our skin changes: it's a fact of life, neither "good" nor "bad." While there is no way to turn back time, a nontoxic skincare routine tailored for mature skin can make a remarkable difference in how your skin feels and looks as you age.

At Bright Body, we believe in embracing the aging process with grace, confidence, and, most importantly, authenticity. Our philosophy is not about trying to "stop" aging—it's about nurturing our skin and allowing it to thrivethrough conscious choices that are both gentle and effective. In this blog, we’ll guide you through the best practices for creating a nontoxic skin care routine for mature skin, highlighting key ingredients and products that will support your skin as it matures, all while maintaining our commitment to clean, eco-friendly beauty.

Why We Don’t Use the Term "Anti-Aging"

Before we dive into the routine, it’s important to clarify our stance on "anti-aging" skincare. At Bright Body, we don't subscribe to the traditional "anti-aging" approach, which often focuses on the idea that aging should be "fought" or "reversed." This mindset is rooted in the concept that aging is something to be feared, avoided, or erased, which can lead to an unhealthy relationship with our bodies and frankly, reality. Instead, we advocate for a different approach—embracing aging with compassion and respect, while choosing products that support our skin’s natural functions.

We prefer to think of skincare for mature skin as a process of supporting our skin’s health, maintaining its vibrancy, and giving it the nourishment it needs to thrive at every stage of life. Healthy skin isn't about fighting age; it's about working in harmony with the changes that come with age. This means focusing on hydration, protection, nourishment, and repair.


How Skin Changes as We Age

As we age, several significant changes occur in our skin that affect both its appearance and its function. Understanding these changes can help us better care for our skin as we mature.

  1. Decreased Collagen Production
    Collagen is a protein responsible for keeping the skin firm, plump, and youthful. As we age, collagen production naturally slows down, leading to sagging and the development of fine lines and wrinkles. Skin also becomes thinner and less resilient.

  2. Slower Cell Turnover
    In younger skin, the process of shedding dead skin cells and generating new cells happens quickly, keeping the skin looking fresh and glowing. As we age, this process slows down, which can result in dull, uneven skin tone and texture.

  3. Decreased Oil Production
    The sebaceous glands produce less oil as we age, making the skin drier. This contributes to a rougher skin texture and the formation of fine lines and wrinkles, as dry skin lacks the natural cushion and plumpness it once had.

  4. Weakened Skin Barrier
    The skin’s natural barrier weakens with age, making it more prone to environmental stressors, pollutants, and irritants. This also means that Transepidermal Water Loss (TEWL) happens more quickly as hydration more easily escapes through a weakened barrier. This can lead to dryness, dullness, redness, and increased sensitivity.

  5. Reduced Elasticity
    Along with collagen loss, elastin, which gives skin its bounce and flexibility, also breaks down over time. This reduction in elasticity can lead to sagging and a less defined facial contour.

Understanding these changes can help inform how we approach skincare.

Your Routine for Mature Skin

Step 1: Cleanse with Gentle, Hydrating Ingredients

A cleanser is the cornerstone of most skin care routines, but for mature skin we need to be mindful that we're not stripping moisture (oil) and hydration (water) from skin already prone to dryness and dehydration. Therefore, it's important to start your routine with a gentle cleanser that cleanses while hydrating and replenishing.

Look for ingredients like:

  • Aloe vera
  • Plant hydrosols (e.g. rose, calendula, helichrysum)
  • Glycerin
  • Gentle cleaning agents (NOT harsh surfactants like sulfates)
  • Noncomedogenic and anti-inflammatory oils (e.g. jojoba, raspberry seed)

A great option is our Ayurvedic Facial Wash, formulated to cleanse while softening. Made with a base of aloe vera and oat milk alongside baby-safe cleaning agents, it will leave your skin clean and refreshed but not stripped.

Step 2: Tone to Maintain pH Balance

Toners are often overlooked, but they play an important role in maintaining the skin’s natural pH balance after cleansing. As we age, skin becomes more prone to environmental stressors, and maintaining pH balance is essential to minimize inflammation and irritation.

Look for:

  • Alcohol-free formulas
  • Plant hydrosols (e.g. witch hazel, rose, calendula, helichrysum, etc.)
  • Antioxidants (e.g. plant extracts, green tea)

A gentle, alcohol-free toner will help soothe and hydrate skin with additional antioxidant protection. Applying a toner can leave your skin feeling fresh and ready to absorb the rest of your skincare products. Our Ayurvedic Universal Toning Mist contains antioxidant gotu kola and ginseng extracts alongside multiple plant hydrosols to refresh and hydrate.

Step 3: Introduce a Targeted Serum/Treatment Product

Mature skin often needs more targeted treatments to address specific concerns like fine lines, rough patches, uneven skin tone, and sagging. This is where serums come in. Depending on your skin's needs, serums can address a variety of concerns and deliver active ingredients deep into the skin for maximum effectiveness.

Look for:

  • Hyaluronic acid (for intense hydration)
  • Gentle AHAs (e.g. mandelic acid, lactic acid)
  • Vitamin C (for brightening and antioxidants)
  • Peptides (for skin firmness)

While many people reach for retinol, it can sometimes be too harsh on sensitive skin. If that's true for you, opt for more gentle treatment products like our Illuminating Tonic. Not only does it contain plumping hyaluronic acid, but it also has the power of smoothing, brightening, and anti-inflammatory mandelic acid. Generally speaking, mandelic acid is better tolerated than other chemical exfoliants because it only works at skin's surface, not deeper in skin's layers where more irritation can occur.

Step 4: Hydration + Moisture to Nourish

Mature skin needs plenty of hydration (water) and moisture (oil) to stay happy and healthy. After all, skin loses more water and produces less oil as it ages. The right mix of both hydrating, water-based products and moisturizing, oil-based products is key.

Look for:

  • Hydrating products with hyaluronic acid and glycerin
  • Moisturizing products with noncomedogenic plant-based oils
  • Antioxidant-rich ingredients (e.g. plant extracts)

Tailor the amount of hydration vs. moisture that you skin needs with our Hydrating Gel and Ayurvedic Facial Oil in Vata.  Made with water-based soothing ingredients like rose, calendula, and helichrysum hydrosols alongside aloe vera and hyaluronic acid our Hydrating Gelgives your skin the water it craves.

Our bestselling Ayurvedic Facial Oil in Vata offers nourishing yet lightweight moisture for soft, glowing, never greasy skin. The Vata formula is made specifically to banish dry skin, brighten dark spots, and soften fine lines - perfect for mature skin.

Don’t Forget About Sunscreen During The Day!

UV rays are one of the leading causes of premature aging. Even if you don't spend a lot of time outdoors, daily sunscreen use is essential to protect your skin from harmful rays and environmental damage, especially as you age. All of the typical signs of skin aging are exacerbated by sun damage!

For mature skin, mineral sunscreens tend to be less irritating than chemical sunscreens, as they sit on top of the skin and reflect UV rays while chemical actives sink into skin to scatter UV energy.

Look for:

  • Zinc oxide or titanium dioxide (physical sunscren actives)
  • Broad-spectrum protection (UVA and UVB)

Bright Body’s upcoming Mineral SPF 30 - coming 2026 - will provide full protection without leaving a white cast or compromising the health of your skin. It's lightweight, water-resistant, and perfect for daily use, especially for sensitive and mature skin.

Aging is a Gift: So is Mature Skin

Our society is constantly telling us - especially women - that aging is something to fear. That we become irrelevant and undesirable with age. But what if the reason we're told that message is to keep us busy and minimize our power as we age? Every woman that I know becomes more confident with age, and our society is terrified of women that don't care what other people think.

Reclaim your power and celebrate the blessing that it is to age by nourishing your mature skin, not fighting against it. Ready to try our skincare for mature skin? Get 15% off your first order with code: NEW.


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