Moisturizing Curl Shampoo

Technically a shampoo. Functionally closer to a low-suds cleansing conditioner.

Built for medium-to-high porosity waves, curls, and coils that have been over-stripped by traditional shampoos and over-coated by cleansing creams.

Especially for:

• Curls and coils that have been through a ton of curl brands and ended up either weighed down with buildup or squeaky and frizz-prone
• Post-shampoo hair that always craves a deep conditioner or a leave-in
• Color-treated waves, curls, and coils dealing with the dryness that comes with the territory
• Anyone who's had to choose between clean vs. moisturized hair

The cleansing system leaves hair and scalp fresh without stripping, with light suds rather than the foamy lather that can signal harsher detergents at work.

Hydration comes from organic aloe juice and oat milk, both made in-house in small batches. Quinoa protein bonds to the open spots along the cuticle, and panthenol (vitamin B5) draws water into the hair shaft itself.

The rich, larger-molecule ingredients in this formula are sized to deposit and stay put on cuticles that are open enough to receive them, which is why so many medium-to-high porosity customers find they can skip conditioner entirely after washing with this (Not sure about your porosity? Here's the breakdown.)

Lightly scented with peppermint, eucalyptus, and rosemary essential oils. Color-safe. "Curly girl method" (CGM) compatible. Suitable for toddlers (age 2) and up; not formulated for infants. All ingredients dosed for functional hair benefits, not marketing.

Massage into soaking wet hair and scalp, focusing on the roots. Rinse thoroughly. For a deeper clean, shampoo 2X on your wash days.

We believe in total transparency. Below is a complete list of each and every ingredient in our formulas in their true order of concentration. To learn more about our ingredient standards, click here.

water, avena sativa (oat) kernel extract, decyl glucoside, sodium cocoyl isethionate, alkyl benzoate, disodium cocoamphodiacetate, hydrolyzed quinoa, glycerin*, glyceryl stearate, aloe barbadensis (aloe vera) leaf powder*, citric acid, gluconodeltalactone, isoamyl laurate, helianthus annuus (sunflower) seed oil*, distearoylethyl dimonium chloride, xanthan gum, cetearyl alcohol, panthenol, eucalyptus globulus (eucalyptus) oil, mentha piperita (peppermint) oil, rosmarinus officinalis (rosemary) oil, sodium benzoate.
*certified organic

This is the most up-to-date ingredient list and may differ from product packaging.

Dakhili, S., Abdolalizadeh, L., Hosseini, S. M., Shojaee-Aliabadi, S., & Mirmoghtadaie, L. (2019). Quinoa protein: Composition, structure and functional properties. Food Chemistry, 299, 125161. https://doi.org/10.1016/j.foodchem.2019.125161

Scott, L. N., Fiume, M., Bergfeld, W. F., Belsito, D. V., Hill, R. A., Klaassen, C. D., Liebler, D. C., Marks, J. G., Jr, Shank, R. C., Slaga, T. J., Snyder, P. W., & Heldreth, B. (2022). Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmetics. International Journal of Toxicology, 41(3 Suppl), 77–128. https://doi.org/10.1177/10915818221124809

Trying something new? You're covered.

30-day guarantee:

💕 Minis are risk-free (refund, no return required)
💗 Full sizes are refundable (refund or 110% store credit)

Learn more here →