8 Top Sustainable Baby Brands

Why Modern Parents Are Prioritizing Sustainability in Their Routines and Households

As millennials and Gen Z become parents, our priorities are reshaping the landscape of parenting. Sustainability has become a cornerstone of modern family life, driven by concerns about the future of our planet and the legacy left for future generations. These parents recognize that their choices—from the products they buy to the habits they instill in their children—play a vital role in shaping a healthier, more sustainable world.

Parents + Their Commitment To Environmental Causes

Research shows that the new generations of parents are overwhelmingly concerned about environmental issues:

• Parents are leading the charge: According to a 2023 NielsenIQ report, parents are 50% more likely than non-parents to make purchasing decisions based on a brand’s environmental and social impact.
• Our children’s future is at stake: Climate Central reports that the effects of climate change will disproportionately impact children born in the 21st century, making it imperative for parents to take proactive steps now.

For our generations, sustainability isn't a buzzword, it's a call to action. By choosing eco-conscious products and reducing waste in our households, we're teaching our kids the importance of protecting the planet while ensuring a brighter future for all.

Complement Your Sustainable Lifestyle with These 9 Baby Brands

To support families on their sustainability journey, we’ve curated a list of nine exceptional brands that align with Bright Body Baby’s commitment to nontoxic and sustainable living.

1. GroVia - Cloth Diapering

GroVia specializes in high-quality, eco-friendly diapers and are a favorite among parents for their all-in-one (AIO) cloth diaper options. GroVia's AIO diapers are designed for convenience, with an absorbent core sewn into a waterproof outer shell, making them as easy to use as disposable diapers while significantly reducing waste.

• Bestseller: GroVia Organic All-In-One Cloth Diaper - A trim, absorbent, and super soft AIO diaper made with organic cotton, featuring adjustable snaps to grow with your baby.

2. Dyper - Disposable Diapering

Dyper produces bamboo-based disposable diapers that are compostable and free from chlorine, latex, alcohol, and other irritants. They also offer a composting service to ensure used diapers are disposed of sustainably.

• Bestseller: Dyper Bamboo Diapers – Soft, eco-friendly diapers designed to reduce landfill waste.

3. Green Sprouts - Feeding Accessories

Green Sprouts specializes in feeding accessories made from sustainable materials like glass, silicone, and stainless steel. Their products are free from BPA, PVC, and phthalates, making them safe for little ones.

• Bestseller: Glass Sip & Straw Cup – A spill-proof sippy cup with a silicone straw and glass interior for safe, eco-friendly hydration.

4. ezpz - Feeding Accessories

ezpz designs innovative, reusable feeding products that help reduce mealtime waste. Their silicone placemats and bowls are dishwasher-safe and durable, encouraging sustainable feeding practices.

• Bestseller: Happy Mat – A suction-based placemat and plate combo that minimizes spills and food waste.

5. Newton Baby - Crib Mattress

Newton Baby is known for their breathable, recyclable crib mattresses made without foam, glue, or latex. These mattresses are Greenguard Gold Certified, ensuring low chemical emissions for a healthier sleeping environment.

• Bestseller: Waterproof Crib Mattress – A washable, breathable mattress designed for ultimate safety and sustainability.

6. Under the Nile - Clothes, Bedding, Toys

Under the Nile offers organic cotton baby clothes, bedding, and toys made with a commitment to fair trade and sustainable farming practices. Their products are gentle on delicate skin and better for the planet.

• Bestseller: Organic Cotton Baby Sleeper – A soft, cozy sleeper made with 100% organic Egyptian cotton.

7. Branch Basics - Cleaning

Branch Basics creates nontoxic, plant-based cleaning products safe for use around babies and children. Their concentrates minimize packaging waste and allow families to mix their own cleaning solutions at home.

• Bestseller: Starter Kit + Concentrate – A customizable cleaning kit that works for everything from laundry to surfaces.

8. Bright Body Baby - Bath + Personal Care

Bright Body Baby offers nontoxic, refillable skincare products designed specifically for babies, toddlers, and kids. Our formulas are gentle, effective, and crafted with sustainably sourced ingredients, packaged in glass and aluminum, and available in refills with a take back system.

• Bestseller: Head To Toe Wash – A soothing, tear-free shampoo and body wash in one made with a base of organic house made aloe and baby-safe gentle cleaning agents.

Making Sustainable Choices Every Day

Incorporating sustainable products into your baby’s routine is a meaningful way to reduce your environmental impact while promoting your family’s health and well-being. By supporting brands that share your values, you’re helping to drive positive change and set an example for the next generation.

Ready to take the next step in your sustainable parenting journey? Explore Bright Body Baby and get 15% off your first purchase with code NEW.