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In recent years, the beauty and skincare industry has seen a rise in the trend of “shelfies” — carefully curated displays of an overflowing collection of skincare products. While they make for pretty pictures, they represent a deeper issue: an obsession with overconsumption and the complexity of multi-step routines that can do more harm than good.
At Bright Body, we believe in a different approach to skincare: the philosophy of doing less with more. Simplicity is key when it comes to achieving healthy, glowing skin. In this post, we’re going to break down why the current trend of endless products and complicated 10-step routines can often be wasteful — both for your skin and the planet. We’ll also explain how Bright Body’s multi-beneficial products give you everything you need to care for your skin with fewer steps and less waste.
A "shelfie" might seem fun and harmless, but the truth is that most people don't need that many products to have healthy, glowing skin. Here's why:
Many people collect skincare products over time, but they often fail to use them consistently enough to make a meaningful impact before they go bad. Skincare products, especially those containing natural ingredients or preservatives with a shorter shelf life, can expire before you even finish them. This leads to unnecessary waste, not just of the product itself, but of your hard-earned money.
The rising popularity of "10 step routines" are - let's just be honest - a little ridiculous. 10 or more steps, which can feel like a chore, especially for busy individuals. Not only does it cost you a lot more money, but it’s difficult to track what’s actually helping — or possibly harming — your skin.
When you use multiple products at once, it’s hard to know which ones are actually beneficial for your skin. Some ingredients may work well together, while others could cause irritation or imbalance. With a simple routine, however, you can understand exactly what’s working for your skin and what’s not.
At Bright Body, we want to simplify skincare by eliminating the clutter. Our mission is to provide products that are powerful enough to work across multiple skincare concerns — reducing the need for a ton of products in your regimen. Instead of filling up your shelves with products that end up getting forgotten or expired, we believe in doing less with products that serve multiple purposes. It’s a philosophy that’s easier on your skin, your wallet, and the planet.
We’re proud to offer a curated line of products that work together to give your skin everything it needs, with fewer steps and less waste. Every product in our line does multiple things in one step, and that's on purpose.
Take, for example, a few of our bestsellers:
Our Ayurvedic Facial Wash is designed to be both gentle and effective. It uses a blend of herbal ingredients like aloe and house made oat milk to cleanse the skin without stripping it of its natural oils. This wash not only cleanses but also helps balance your skin’s pH, making it perfect for those with sensitive or combination skin.
When it comes to hydration, many people rely on multiple products to lock in moisture. Our Hydrating Gel takes a more minimal approach, delivering intense hydration with a lightweight, non-greasy formula. It’s packed with hyaluronic acid, aloe vera, and rose hydrosol to replenish moisture and maintain healthy skin elasticity.
Our Illuminating Tonic is the perfect solution for those who want to brighten their complexion, even out their skin tone, plump fine lines, and soothe inflammation (including acne breakouts). Formulated with gentle mandelic acid, hyaluronic acid, and turmeric extract, this tonic is a heavy-hitting multitasker.
A trio of powerful yet light facial oils available in three formulas so you can tailor your choice to your unique skin. The Vata formula helps brighten dull, dry skin, Pitta moisturizes and calms acne and sensitivity, and Kapha balances oil production and de-puffs. It’s perfect as a final step to lock in moisture and provide a protective barrier against environmental stressors.
Here are three different routines we've curated for the three skin types as described in Ayurveda, India's system of traditional medicine. Pro tip: if you don't identify with any of these descriptors, think about how you would describe your skin when it's most out of balance.
Dry and mature skin requires a focus on deep hydration, nourishment, and maintaining elasticity. This routine is designed to restore moisture, enhance radiance, and address signs of aging, such as fine lines and loss of firmness.
Gently cleanse without stripping moisture. The nourishing combination of aloe vera and oat milk helps hydrate the skin, while gotu kola extract's anti-inflammatory properties promote skin renewal. Leave skin slightly damp after washing for effective absorption.
Apply the Illuminating Tonic to target skin tone and texture. With ingredients like mandelic acid and turmeric extract, this tonic helps reduce age spots and dullness, giving your complexion a radiant, youthful glow. It also provides gentle exfoliation, removing dead skin cells to promote smoothness and clarity.
Packed with hyaluronic acid, aloe vera, and plant hydrosols, this lightweight gel replenishes and retains moisture, helping to plump up dry skin and smooth fine lines. It leaves skin feeling deeply hydrated and refreshed without a heavy or greasy feeling.
Rich in rosehip and jojoba oils, this facial oil helps restore elasticity, reduce the appearance of fine lines, and lock in moisture. This formula provides a protective barrier while giving the skin a healthy, glowing finish, ideal for mature and dry skin.
Acne-prone and sensitive skin requires a gentle approach that calms inflammation and controls breakouts without causing further irritation. This streamlined routine focuses on balancing the skin and promoting healing, while still being kind to your skin’s natural barrier.
Soothing aloe and house made oat milk soothe irritation while gentle cleansers wash away excess oil without stripping vital moisture. The antibacterial and anti-inflammatory properties of gotu kola extract help calm irritation and prevent breakouts.
This multi-beneficial acne treatment combines anti-inflammatory azelaic acid with plant extracts and oils that target acne-causing bacteria, reduce redness, and promote skin healing. Unlike many harsh acne treatments, the Clear Skin Potion works without drying out your skin, keeping it balanced and calm.
This lightweight, non-greasy formula delivers intense hydration without clogging pores, making it ideal for acne-prone skin. It helps keep your skin moisturized, promotes elasticity, and reduces the appearance of dry patches — all while being gentle on sensitive skin.
While it may seem counterintuitive to use an oil on acne-prone skin, this lightweight oil helps balance oil production and provides essential nutrients to repair and nourish the skin. The blend of plant-based oils helps reduce inflammation, calm redness, and keep your skin soft without causing breakouts.
Oily and stagnant skin often struggles with excess oil production, blocked pores, and puffiness. This routine is designed to balance oil levels, promote circulation of blood and lymph while also providing leaving skin refreshed.
Gently cleanse away excess oil and impurities. Baby-safe cleaning agents help to clear out pores without stripping it of essential moisture. Aloe helps balance oil production, while gotu kola extract's antioxidant properties reduce stagnation of lymph, making it perfect for oily, stagnant skin prone to blackheads.
The mist provides a burst of hydration while balancing oil production and softening any stagnant sebum or dead skin cells in pores. Multiple plant hydrosols work to promote microcirculation to refresh tired or stressed skin.
Target dullness, blackheads, and uneven skin texture in one step. This multi-beneficial product brightens, exfoliates, and helps minimize clogged pores thanks to ingredients like mandelic acid and turmeric extract.
This lightweight, non-greasy formula delivers intense hydration without clogging pores. It helps keep your skin moisturized, balances oil production, and boosts microcirculation for revitalized skin.
So, why should you embrace a simpler skincare routine with Bright Body’s multi-beneficial products?
By using fewer products, you reduce the likelihood of throwing out expired skincare. You also reduce the packaging waste, especially when you opt for refillable, eco-friendly options like Bright Body’s. Less waste means less environmental impact, and you can feel good about doing your part to help the planet.
When your routine is simplified, it’s easier to stick to. Consistency is the most important factor in seeing results from your skincare routine. By reducing the number of steps, you make it easier to follow through every day — leading to better, more noticeable results over time.
A simplified routine with multi-beneficial products allows you to truly understand what’s working for your skin. When you use fewer products, it’s easier to track improvements or any reactions your skin may have. You’ll know exactly which products are benefiting your skin and which ingredients to avoid.
A minimal skincare routine isn’t just good for your skin — it’s also good for your budget and your time. Fewer products mean fewer purchases, and a faster routine means more time for other things. At Bright Body, we’re all about making beauty accessible without compromising quality.
The truth is, you don’t need an overflowing shelf of products to have healthy, glowing skin. By embracing simplicity and choosing multi-beneficial products like those from Bright Body, you can streamline your routine and reduce waste while still achieving beautiful results.
Ready for our minimalist multitasking skincare? Get 15% off your first order with code: NEW.
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