Soft & Lustrous Shampoo


Get your best hair ever with our sulfate and silicone-free shampoo designed specifically for normal to dry hair and curly hair textures. Our Soft & Lustrous Shampoo gives you frizz-free, shiny, bouncy, and healthy locks.

This is a new and improved formula after refining our Oat & Aloe Curly Hair Cleansers. Our NEW Soft & Lustrous Shampoo is formulated for:

  • Improved slip & detangling. Say goodbye to knots and stubborn tangles. Easy to work in, easy to wash out.
  • Boosted cleaning power. You'll feel fresh and clean without feeling stripped. Great news for finer hair textures that still need to control frizz.
  • Upgraded protein & vitamin content. Your hair will never be happier. Now infused with hydrolyzed quinoa protein and vitamin B5.
  • User-friendly formula. We know that switching to a sulfate and silicone-free formula can be intimidating and take some patience. This new formula gives you the cleanest ingredient quality alongside the feel you'd expect from a conventional product. No trade-offs.

Sulfate-free. Silicone-free. Color safe. Curly Girl Method approved. Pairs well with our Moisture Rich Conditioner.

Massage into wet hair and scalp, focusing on roots. Rinse thoroughly. Follow with a Bright Body Conditioner.

aloe vera gel (water, aloe vera powder*, xanthan gum), chamomile tea (water, chamomile tea), oat milk (water, gluten-free oats), decyl glucoside, alkyl benzoate, disodium cocoamphodiacetate, citric acid, glyceryl stearate, hydrolyzed quinoa protein, vegetable glycerin, gluconodeltalactone and sodium benzoate, jojoba oil*, isoamyl laurate, Panthenol (vitamin B5), xanthan gum, essential oils of lemongrass, rosemary, peppermint, and fennel

*certified organic

This product can be stored in the shower with the cap closed. Avoid introducing water directly to the bottle. Properly stored, this product will last 9-12 months after opening.