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I have done no-poo (baking soda wash and apple cider vinegar rinse) for 7 years. After two babies and hormone changes and just all the changes I worried that my hair wasn't healthy and growing. I knew that ph balance is a big problem with no-poo, but I didn't want to return to standard shampoo offerings. I also live in a small town in rural AR where there are no options for local clean products and we have to drive two counties over to recycle. So waste-free is tough. Happy to stumble upon bright body via google. Using Gabi's shampoo is a luxurious treat after years of baking soda. The smell is amazing and I'm hoping my hair will keep feeling healthier and healthier as I continue to use. Thanks for providing just what I was looking for.