Our Beauty Philosophy
PRINCIPLE #1: INDIVIDUALIZED SOLUTIONS FOR YOUR UNIQUE HAIR & SKIN
The Bright Body hair cleansing system is not a one-size-fits-all shampoo and conditioner combination. We will change the way that you think about both cleansing and styling your hair in order to care for different hair textures and types while maintaining a healthy hair and scalp at the molecular level. Bright Body carries products tailored to curly vs. straight hair as well as dry, normal, and oily hair within each category. We even carry formulas for those sensitive to tea tree oil. Click on the PDF guides OR take our short Hair Quiz to determine what you should use based on your hair texture and type. You can learn more about the cleansing, conditioning, and styling systems for different hair types in our Store and by watching the videos below.
PRINCIPLE #2: LESS IS MORE - BRIGHT BODY PRODUCTS ARE CONCENTRATED!
Because we refuse to use a whole bunch of not-so-good ingredients that act like fillers (read more on our No-Go List), Bright Body products are concentrated. We don't even water down our products because we prefer to pack them full of nourishing ingredients rather than dilute their therapeutic powers (unlike most brands). Less is more with every single one of our products, especially when it comes to our hair cleansing & styling products and our creams. Almost everyone uses too much when they start using our goodies. If you're not 100% satisfied, please reach out via our Contact Page and we will be happy to offer some advice on how best to use our products. When our hair cleansing products are used as intended, your hair should feel clean but not stripped. Curly girls should find their tresses to be well-defined, hydrated, but never crunchy. Skin should feel hydrated and dewy, but never oily. All these results are possible when you use less product than what you're accustomed to using with traditional products.
PRINCIPLE #3: BE PATIENT DURING THE DETOX & TRANSITION PROCESS WITH YOUR HAIR
If you are weaning yourself off shampoo with synthetic sulfates, allow yourself at least 3-4 weeks for your scalp and hair to find a new equilibrium for oil production. During this process, if you are sensitive to oiliness, you might want to wear your hair up. To learn the details about how to transition to Bright Body hair cleansers from your synthetic sulfates shampoo, jump to the step below that best matches what you’re doing now, and move forward from there:
- Wash with your shampoo (with synthetic sulfates) every other day. Continue until your production of oils reaches a “new normal” equilibrium, usually ~1-2 weeks.
- Switch to a sulfate-free shampoo, and wash every day. Continue until your production of oils reaches a “new normal” equilibrium, usually ~1-2 weeks. If you can, work toward using your sulfate-free shampoo every other day. If that's not possible for your hair type, no worries, just skip to step #3.
- Switch to Bright Body hair cleansers and wash every day. Continue until your production of oils reaches a “new normal” equilibrium, usually ~1-2 weeks. You can continue washing with Bright Body products everyday or, for curly and/or dry hair types, every other day or even every two days.
PRINCIPLE #4: OIL IS NOT YOUR ENEMY, IT'S YOUR BEST FRIEND!
Moisturizers are an absolutely essential part of any skin care routine, whether your skin is dry, normal, combination, or oily. Moisturizers serve many purposes - hydrating dry skin, improving skin tone and texture, holding in your skin’s natural moisture, and protecting your skin from the elements. Moisturizing ingredients like natural oils and butters in Bright Body hair products are essential to maintaining healthy locks.
Bright Body skin and hair products only contain ingredients that are designed to nourish and hydrate, and do not include ingredients that give the illusion of healthy skin and hair without actually offering benefits. While other commercially available formulas might include alcohols to enhance the penetration of other ingredients (it dries out the skin to induce absorption), we exclude alcohols from our products because they strip the skin and hair of necessary moisture. Silicones are also commonly found in skin and hair products, because they form a barrier on the skin and the hair shaft to hold in moisture, though they aren't actually nourishing. Bright Body is dedicated to ingredients that actually moisturize rather than giving the appearance of hydration.
PRINCIPLE #5: NO SYNTHETIC SULFATES AND ALCOHOLS = HEALTHIER SCALP, HAIR, AND SKIN
Almost all commercially available hair cleansing products (yes, even ones marketed as "natural" and "organic") on the market rely on synthetic sulfates to get your hair and scalp squeaky clean. We assume that completely oil-free hair means that we are clean and healthy. However, this age-old idea couldn’t be further from the truth.
Sulfates are part of a category of chemicals called surfactants. Surfactants are the chemicals that bind to oils and allow them to be rinsed out with water. Surfactants come in many forms, and certain ones are harsher than others. Unfortunately, the two synthetic sulfates most commonly used in cosmetic formulates - sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) - are two of the harshest surfactants available. According to the Environmental Working Group, SLS is classified as a low hazard ingredient with high irritation concerns while SLES is classified as a moderate hazard ingredient with high irritation concerns. SLES may be contaminated with potentially toxic manufacturing impurities such as 1,4-dioxane (a possible carcinogen and known toxin to multiple human organ systems). Furthermore, high concentrations of synthetic sulfates are actually used to induce skin irritation in dermatological studies.
Healthy hair relies on a healthy scalp, which in turn relies on the presence of some of your natural oils. We all know people that say they "have" to wash their hair everyday due to excess oil. But if you are using hair cleansers with synthetic sulfates, your scalp will overproduce oils in an attempt to keep up with you stripping all of your natural oils.
Bright Body has cleansers for both curly and straight hair, and we use one mild sulfate-free surfactant derived from the fatty acids of coconuts (disodium amphodiacetate) along with Epsom salt (magnesium sulfate), a naturally occurring mineral compound. Epsom salt is technically a sulfate but it does not have the same effects as sulfates used in commercially available hair cleansers. Our formulas allow you to gently remove excess oil from your hair while allowing other ingredients like aloe and oat water to nourish and condition.
Healthy skin requires the presence of natural oils, just like healthy hair. That doesn’t mean you have to look shiny, but you do need some natural moisture to keep your skin happy and healthy. When cleansing and toning your skin, it is important to not strip your skin of all its moisture. That means not using synthetic sulfates, too many surfactants, and avoiding alcohols altogether. If you get a squeaky-clean “tight” feeling from your facial cleansers and toners, that's a sign that you are using a product that is too harsh. You will never find alcohols or synthetic sulfates in Bright Body products. Any surfactants that we use are chosen specifically for their gentleness.
In addition to reducing your risk of skin and scalp irritation, cutting synthetic sulfates out of your beauty routine will result in healthier hair and skin.
PRINCIPLE #6: BREAK THE SYNTHETIC SULFATE-SILICONE CYCLE FOR YOUR HAIR
When you strip your hair and scalp of all its natural moisture, you’ve got to use something to condition and add shine back in order to avoid frizz and breakage. That’s where commercially available conditioners come in. Most conditioners on the market use some kind of silicone to add shine, moisture, and that slick feeling when you’re applying it. Silicones are minerals, and encompass a large class of ingredients with names usually ending in -cone. They might sound harmless enough, but silicones have drawbacks.
Although you will notice that your hair appears shiny after using products with silicone, it’s not the kind of shine that we want. Silicones add a barrier layer to the hair, giving the illusion of shine, but it doesn’t allow the hair to absorb the necessary oils and nutrients to have shine on its own. Silicones, especially hydrophobic ones like dimethicone, weigh the hair down and create build-up over time. This will leave the hair feeling heavy, oily, and greasy, which then leads consumers back to synthetic sulfates for their heavy-duty stripping powers. You can see how most commercially available hair cleansing products leave you in a cycle of hair product addiction - you need the synthetic sulfates to "feel clean,” you follow up with silicones to avoid dryness and frizz, but they weigh your hair down, begging for the synthetic sulfates again.
Bright Body products do not include hydrophobic or hydrophilic silicones because they all act as a barrier layer in the hair. Instead, use an emollient ester called Alkyl Benzoate to get that slick feeling you want when washing out our products, without leaving the same kind of film as silicones. We focus on including ingredients that actually hydrate, nourish, and protect the hair follicle.