Finding nontoxic shampoo is really, really hard. I know because I tried looking for one for literally years before deciding to formulate this one.
Sure, there's plenty of "sulfate free" options out there, but did you know that there are cleaning agents out there just as stripping as sulfates?
After frustration with supposedly "nontoxic" products that had crappy ingredients, other truly nontoxic that didn't leave me clean enough, and other ones that stripped way too much moisture, I decided to take matters into my own hands.
I spent years studying cosmetic chemistry and Ayurvedic herbalism to perfect our Soft & Lustrous Shampoo for normal to dry hair and coarse textures that wash less frequently.
This formula gets you clean but never stripped of moisture thanks to non-foaming baby-safe cleaning agents. Don't worry, you're still getting clean even without the suds (despite what we were taught in the 80s and 90s)!
It also features softening oat milk, aloe vera, and chamomile tea to leave your hair silky and more manageable. You might find you need less conditioner after switching to this Shampoo.
Even better? It's fortified with Vitamin B5 and quinoa protein for your strongest, healthiest hair.
Sulfate-free. Silicone-free. Color safe. Curly Method approved.
1. Completely saturate your hair with water before washing. Our shampoos don't suds like their sulfate-containing counterparts, so plenty of water is essential to apply and evenly distribute your shampoo!
2. Put 2-5 pumps of shampoo into your palms and evenly distribute it. Go for a thin layer of product on your palms and fingers to ensure an even application across your whole scalp.
3. Massage shampoo into your scalp for 1 minute or so. Take your time - give yourself a nice scalp massage! IMPORTANT NOTE: apply shampoo to your scalp and roots only, that's what needs cleaning.
4. Let sit for 1-2 minutes. This allows our milder cleaning agents to do their job a bit better.
5. Rinse completely and thoroughly. Give yourself a minute to remove any traces of shampoo.
We believe in total transparency. Below is a complete list of each and every ingredient in our formulas - we list everything while other brands won't disclose ingredients that make up less than 1% of their formulas. Every ingredient has the safest rating from the Environmental Working Group. To learn more about our ingredient standards, click here.
aloe vera gel (water, aloe vera powder*, xanthan gum), chamomile tea (water, chamomile tea*), oat milk (water, gluten-free oats*), decyl glucoside, alkyl benzoate, disodium cocoamphodiacetate, citric acid, glyceryl stearate, hydrolyzed quinoa protein, vegetable glycerin*, gluconodeltalactone and sodium benzoate, jojoba oil*, isoamyl laurate, panthenol (vitamin B5), xanthan gum, lemongrass essential oil, rosemary essential oil, peppermint essential oil, fennel essential oil
This is the most up-to-date ingredient list and may differ from product packaging.
We're so confident that you'll love Bright Body products that we offer a Try it + Love it Guarantee for our mini sized products. Try out any product in a mini size and if you don't love it in 30 days, reach out and you'll get your money back.
If you're not happy with a full-sized Bright Body product, we offer store credit and exchanges. For full terms & conditions, click here.
Really enjoying this shampoo - it has a very very light lather but its just enough. My hair has felt clean and soft after using - will definitely be keeping this in my rotation! Also tried the rinse for “clarifying” days. Have noticed less hair fall while using this shampoo as well :) - i have curly hair that is prone to frizz, medium texture, high porosity, low/medium density
I have done no-poo (baking soda wash and apple cider vinegar rinse) for 7 years. After two babies and hormone changes and just all the changes I worried that my hair wasn't healthy and growing. I knew that ph balance is a big problem with no-poo, but I didn't want to return to standard shampoo offerings. I also live in a small town in rural AR where there are no options for local clean products and we have to drive two counties over to recycle. So waste-free is tough. Happy to stumble upon bright body via google. Using Gabi's shampoo is a luxurious treat after years of baking soda. The smell is amazing and I'm hoping my hair will keep feeling healthier and healthier as I continue to use. Thanks for providing just what I was looking for.