Finding nontoxic shampoo is really, really hard. I know because I tried looking for one for literally years before deciding to formulate this one.
Sure, there's plenty of "sulfate free" options out there, but did you know that there are cleaning agents out there just as stripping as sulfates?
After frustration with supposedly "nontoxic" products that had crappy ingredients, other truly nontoxic that didn't leave me clean enough, and other ones that stripped way too much moisture, I decided to take matters into my own hands.
I spent years studying cosmetic chemistry and Ayurvedic herbalism to perfect our Fresh & Lively Shampoofor normal to oily hair and fine textures that get oily quickly and wash more frequently.
This formula gets you clean but never stripped of moisture thanks to non-foaming baby-safe cleaning agents. Don't worry, you're still getting clean even without the suds (despite what we were taught in the 80s and 90s)!
It also features softening aloe vera, oat milk, and chamomile tea to leave your hair silky and more manageable. You might find you need less conditioner after switching to this Shampoo.
Even better? It's fortified with Vitamin B5 and quinoa protein for your strongest, healthiest hair.
Sulfate-free. Silicone-free. Color safe. Curly Method approved.
We're so confident that you'll love Bright Body products that we offer a Try it + Love it Guarantee for our mini sized products. Try out any product in a mini size and if you don't love it in 30 days, reach out and you'll get your money back.
If you're not happy with a full-sized Bright Body product, we offer store credit and exchanges. For full terms & conditions, click here.