What Is Toner Anyway? The Guide to Understanding this Skincare Powerhouse

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When I first started developing Bright Body products, I knew I wanted toners as part of my skincare lineup. I remember talking on the phone with my sister and telling her that I was working on developing tea-based, alcohol-free toners designed for different skin types. She paused, and then asked, “But why would I want to tone my face? What is a toner even? Why do I not know this? I’m 30!”

I thought my sister was in the minority of people who had no idea what a toner is, what it does, and why you would want to add it to your skincare routine. But once I officially launched Bright Body, I learned that this is actually a pretty common question! So today, I’m happy to share with you the highlights of what a toner is, what it does, how to use it, and why you might want to add one to your skincare regimen.

Bright Body What Is a Toner What does Toner do How to use Toner

So, what is toner?! And what does it actually DO?!

A toner is a water-based skin treatment used after cleansing. Most traditional, mass-produced toners contain alcohol, which can be incredibly drying to the skin. And if you’ve read our No-Go List, you know that alcohol can actually cause apoptosis, or cellular death. An intelligently-formulated toner boosts the cleaning power of your cleanserbecause it penetrates deeper into the skin, and also acts as both a hydrator and treatment for skin concerns like: dullness, acne, dark spots, wrinkles, eczema, and more. You’ll notice that Bright Body toners come in four formulas for different skin types, and the specific combination of teas, herbs, plant hydrosols, and essential oils in each formula is chosen specifically for concerns associated with that skin type. For example, our Clarifying Toner for Oily Skin is formulated with fresh, organically grown mint and peppermint essential oil to provide help skin regulate its natural production of oils and cool areas of inflammation and acne.

So hold on, what is a hydrator? And how is that different than a moisturizer?

When we are talking about hydration & the skin, we are referring to its water content. No matter how much water you drink throughout the day, not all of the water that we consume can make its way to our epidermis and stay there to give us the plump, glowy skin we want. In fact, 80% of people have dehydratedskin, regardless of skin type, so the vast majority of people will benefit greatly from additional skin hydration. To add additional hydration, we add water topically! That’s where toners come in – since they are water-based, they offer hydration, and in turn, plumpness, to our skin.

When it comes to moisture & the skin, we are referring to its oil content. Our natural level of oils/moisture (e.g. dry, combination, normal, oily) is determined by the size of our pores, since those are the openings through which our sebaceous glands secrete oils onto the skin’s surface. We all need to use moisturizer to maintain the integrity of our skin’s natural barrier and maintain glowing, youthful skin.

Bright Body What Is a Toner What does Toner do How to use Toner

Why would I want to add a toner to my routine?

Using a toner is one of the easiest ways to quickly improve the feeling and look of your skin. Since most people have dehydrated skin, adding a water-based, leave-on product to your skincare routine can effectively improve your skin’s plumpness after just a few uses. Also, the anti-inflammatory and antioxidant content of well-formulated toners can reduce inflammation, treat acne, improve texture, fade dark spots, and reduce the appearance of wrinkles. As always, look at the ingredients of any toner you’re eyeing! Many toners are formulated for specific skin concerns, so make sure you’re getting a toner that treats what you’re hoping to address. Plus, toners always leave your skin feeling super fresh and bright.

Tell me about Bright Body toners.

We formulated four different toners for different skin types. All four toners are alcohol-free and use tea(s), rose hydrosol, witch hazel hydrosol, and rice water, though the concentrations are slightly different between formulas in order to address the most common concerns for each skin type. As for the differences…

Bright Body Gentle Toner for Sensitive SkinBright Body Hydrating Toner for Dry Skin

Bright Body Balancing Toner for Normal and Combination SkinBright Body Clarifying Toner for Oily Skin

Not sure which formula you should try? Shoot us an email here and we are happy to help! 

Until next time,

Gabi Day

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