I’m excited to share about another clean beauty brand that I love! This week it’s Elate Beauty – a woman-owned and Canadian-based company with SO many things to love about them.
With my foundation, bronzer, blush, highlighter, and concealer needs covered by Vapour, I set out looking for a brand that does excellent eye makeup, including pressed powder eyeshadows, eyeliner, and mascara. That’s when I fell in love with Elate.
First, let’s talk about Elate Beauty as a whole, and from there I’ll tell you more about the products I have and love!
- Elate’s website says, “Elate cosmetics won't compromise your skin, your lifestyle, or the earth. Beautiful colours, skin loving ingredients…”
- I wish that they had a Glossary on their website (like many other green and clean brands), but they don’t. However, I have done a lot of label scrutinizing on each of their products and I can personally assure you that they are the real deal – they definitely live up to their “natural” and “organic” marketing.
- All of their products are vegan, cruelty-free, toxin-free, and gluten-free.
- Their products are about 90% organic, which is a very high percentage for makeup.
- Elate just signed Environmental Defence’s Just Beautiful Pledge, which requires that companies disclose ALL ingredients and do not make or sell products that contain the “Toxic Ten” ingredients. Environmental Defence is a Canadian nonprofit that challenges and inspires change in government, business, and people to ensure a greener, healthier, and prosperous life for all.
- I have loved the results from all of the products I have tried: Pressed Eye Colour, Brow Balm, Essential Mascara, and Liquid EyeLine.
- The eyeshadows have rich pigmentation, and they offer both matte and shimmery shades.
- Their products never feel cakey and they last all day.
@elatecosmetics @portia_ella @blackberrytrees
- Elate shines super bright in this category, because sustainability is super high on their priority list! Their packaging is made from bamboo, sourced from a green certified, fair trade manufacturer in China.
- Elate is ALL about reducing waste. All of their pressed powders come in seed paper that you can plant in your garden to grow wildflowers or herbs. The pressed powder tins are magnetized to fit perfectly in their bamboo compacts and palettes.
- All of their ingredients and finished products are vegan and cruelty-free.
- Elate is certified by PETA and the Leaping Bunny Program.
- Elate has been featured in multiple magazines and blogs in Canada, the US, and worldwide.
- Elate has consistently high ratings across the board.
Range of Product Offerings
- Elate has a full line of makeup products, with collections categorized by Eyes, Face, and Lips.
- Eyes – Pressed & Loose Eye Color, Eyeliner, Mascara, Brow Balm
- Face – Foundation, Concealer, Pressed Powder, Loose Powder, Crème Blush, Powder Blush, Highlighter
- Lips – Lipstick, Lipgloss
Where It’s Made
- All products are made in Canada, where Elate is based.
- Elate doesn’t partner with any particular charity or cause.
Now, let’s get into the specific products I’ve tried and love:
The first two I keep in my magnetic Bamboo PRO Palette. I decided to go with the PRO vs. the Capsule because it can store more product and is more flexible in terms of where you can store each product. The PRO was also only $2 more for much more space, so for me it was a no-brainer.
Pressed Eye Colour (in Union, Cinder, Oracle, and Rebel)
- All shadows have rich pigmentation and go on silky smooth. Pigment is such an important factor for me because I can’t stand when I use a shadow that feels like the shade on my skin never matches what I see in the palette. No such problem with Elate!
- I also like the matte and shimmery shade options – I feel like a lot of brands really overdo the whole glitter thing. I bought 3 matte shades (Union, Cinder, and Oracle) and 1 shimmery (Rebel) so far.
- The shadows last all day and don’t settle into fine lines.
Brow Balm (in Raven)
- While some women like to have a signature eyeshadow look or a signature lip color, my “thing” is brows. Even when I don’t wear anything else, I want my brows to be “did.” Prior to learning about clean cosmetics, I used a Bare Minerals Brow powder and an Anastasia of Beverly Hills brow gel. I really liked the results – well-defined, natural-looking brows that stay where they should. So let’s just say that I am picky when it comes to how brow products perform!
- Elate’s Brow Balm takes the place of the two products I was using before, and it does a fantastic job – it both fills in and sets brows in place. It doesn’t smudge or look fake, and it feels like you’re not even wearing anything. I would say if you’re looking to try just one Elate product, start with their Brow Balm and you will not be disappointed!
Essential Mascara (in Black)
- I feel like the average woman has tried at least a dozen different mascaras in her lifetime, and I am no exception. I am lucky to have naturally dark, thick lashes so I’m mostly looking for a little more definition and volume.
- Elate’s Essential Mascara adds great definition and volume to my lashes, and without irritating my sensitive eyes! The fluffy spoolie brush does a great job applying evenly and without clumps. And it doesn’t smudge throughout the day.
Liquid EyeLine (in Origin)
- Liquid eyeliners can be tricky, but I really like Elate’s EyeLine. Its tiny little brush allows for precise application, though sometimes I have to use my fingers or a tissue to straighten out the bristles. Just like the mascara, there’s no eye irritation with this product, either! The formula is water-resistant, so it is super long-lasting and non-smudging - I’ve napped in it and woken up looking no different!
Of course, your girl is budget conscious, so if you’re looking for what to start with from Elate, I’d say go with the Brow Balm and/or the Mascara first. You won’t be disappointed! Shop Elate here.
Until next time,