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Alima Pure: Clean Cosmetics to Love

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Although I haven’t tried a bunch of Alima Pure cosmetics just yet, I feel like this is a brand that more people should know about!

Let’s dive right in!


  • Alima Pure products are free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re never tested on animals.
  • The line is not 100% vegan, given that they use lanolin in their mascara, beeswax in their mascara, lip tint, and cream concealer, and carmine in their lip tint.
  • They have a great glossary that tells you about every ingredient that use. Although I’m impressed and happy with the majority of their list, I’m not happy to see the following:
    • Sodium Hydroxide (EWG Rating: 3-4). Sodium hydroxide is a highly caustic and reactive inorganic base. It is used most often as a pH adjuster because it is cheaper than many alternatives, but it is a suspected organ system toxin.
    • Benzyl Alcohol (EWG Rating: 5). Benzyl alcohol is a naturally occurring and synthetic ingredient used as both a solvent and a preservative. IT has been associated with contact allergies. Not to mention, alcohols dry out the skin!
    • Limonene (EWG Rating: 6). Limonene is a scent ingredient and solvent naturally occurring in the rind of the citrus fruit. But just because something is natural or naturally-derived does NOT guarantee its safety. Upon storage and exposure to sunlight and air, limonene degrades to various oxidation products which act as skin and respiratory irritants and sensitizers.
    • Linalool (EWG Rating: 5). Linalool is a terpene, or volatile unsaturated hydrocarbons found in the essential oils of plants, especially conifers and citrus trees. But again, natural does not automatically equate to safe. EWG designates it as a possible human immune system toxicant or allergen.


  • Alima Pure prides itself on crafting cosmetics from minimal ingredients for maximum impact. They brand their cosmetics as luxurious and high-performing and uncompromising in quality and wear.
  • I am a fan of the two products that I’ve tried – their Satin Finishing Powder and Natural Definition Eye Pencil. Both last well and go on smooth. My only complaint is that I wish the Satin Finishing Powder was a little more mattifying.


  • Alima Pure really shines in this category. They just celebrated 10 years of being carbon-neutral AND they are a member of 1% for the Planet since their first year in business – they donate 1% of their annual gross revenue (not profit) to grassroots environmental organizations dedicated to protecting our planet. They also sell refillable compacts to reduce waste.
  • Alima Pure is a certified B-Corp, dedicated to raising the bar for corporate responsibility with a commitment to people, profit, and planet.


  • All products are cruelty-free and never tested on animals.
  • Most products are vegan but not all! Their mascara, lip tint, and cream concealer all contain ingredients derived from animals.


  • Given that Alima has been around for over a decade, you can bet that they’ve been written and reviewed about all around!
  • Alima Pure has been featured in countless blogs, magazines, and other publications. Their Satin Matte Foundation is an award-winning cult favorite.

Range of Product Offerings

  • Because Alima has been around for 10+ years, they have a VERY extensive makeup catalog with multiple options for each product type (e.g. multiple kinds of foundation, eyeshadow, etc.)
  • They categorize their products as follows:
    • Face
      • Foundations (liquid and powder, including pressed and loose)
      • Concealers (cream and loose powder)
      • Primers (liquid and loose powder)
      • Highlighter
      • Bronzer
      • Finishing Powders
      • Contouring Powders
    • Cheeks
      • Blush (matte and luminous)
    • Eyes
      • Eyeshadows (loose and pressed, matte and shimmer luminous)
      • Mascara
      • Eyeliner (matte and luminous)
      • Brow Pencil
    • Lips
      • Lip Tint
    • They also have a full line of makeup applicators and tools

 Where It’s Made

  • Made in the USA! Alima Pure is based in Portland, OR.


  • As members of the 1% for the Planet since their first year in business, Alima Pure continues to donate 1% of yearly sales to environmental causes. How awesome!!!

Now, let’s get into the products that I’ve tried and enjoyed:

    • This translucent loose mineral powder has a sheer finish, is weightless, and imparts a subtle soft-focused, airbrushed finish to your skin. It can be layered over foundation as a setting powder or worn on its own. It goes on super smooth and light.
    • On days when I’m wearing a full face, I use this on top of my Vapour Beauty Atmosphere Soft Focus Foundation. On days when I’m going super light with my makeup, I’ll wear my Vapour Beauty Illusionist Concealer and then put Alima’s Satin Finishing Powder on top.
    • My only complaint is that I wish it took less product to get a slightly matte effect. Vapour’s Soft Focus Foundation is naturally luminous and glowy, and I always use moisturizer underneath, so without a few applications of powder I can look “shiny” when really I’m just super glowy. I think this really depends on your preference for how you like your foundation to look.
  • Natural Definition Eye Pencil (in Ink)
    • Everyone needs a good black eye pencil! I am especially picky about what I use so close to my eyes for obvious reasons, so when I made the switch to clean makeup I knew this was something I needed to prioritize.
    • Alima’s Eye Pencil is long lasting and highly pigmented – it performs just like what you’d expect from conventional products except nicer to your skin because they are loaded with soothing natural oils, waxes, and Chamomile extract to protect the delicate eye area.

That’s all I’ve tried from Alima Pure so far, but their Satin Matte Foundation is on my list of things to try in the future. Usually I’m not a powder foundation kinda girl (I prefer liquid foundation and a light powder to set), but I’m open to seeing what it’s like. After all, it has a cult following! I’m also interested in giving their Pressed Eyeshadows a shot.

This is our last clean makeup review (for now), so we hope that this was super helpful as you make the transition to better-for-you cosmetics.

Until next time,



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